1. Who We Are and Scope of This Privacy Policy
Wild Eggs Operations, LLC, a Kentucky limited liability company, doing business as Wild Eggs, and its affiliates (collectively, "Wild Eggs," "we," "us," or "our"), respects your privacy and is committed to protecting it. We operate the https://www.wildeggs.com website and related online ordering, catering, gift card, Wild Eggs Rewards, communications, marketing, and other online services that link to or display this Privacy Policy (collectively, the "Services").
This Privacy Policy applies only to personal data collected through or in connection with the Services that link to or display this Privacy Policy. It does not apply to websites, applications, platforms, or services operated by third parties, even if they are linked to or accessible from our Services, except as otherwise described in this Privacy Policy. We may provide additional or different notices for certain services, programs, promotions, or activities, in which case those notices will apply to the personal data described in them.
This Privacy Policy does not apply to employment-related personal data about our employees, contractors, or job applicants. Our website may include a careers page that links to a third-party platform where job applicants may apply for open positions. Personal data submitted through that application process is subject to the privacy notices or policies provided in connection with that process.
2. Personal Data We Collect
"Personal data" means information that identifies, relates to, describes, or can reasonably be linked to an identified or identifiable individual. We collect different types of personal data depending on how you interact with us and the Services.
The categories of personal data we may collect include:
Contact information, such as your name, email address, phone number, mailing address, city, state, and ZIP or postal code.
· Account, order, point-of-sale, and rewards information, such as account credentials, order history, catering requests, gift card purchases, reservations, preferences, rewards activity, and Wild Eggs Rewards information.
· Payment and transaction information, such as transaction details and payment card information. Payment card information is processed by our payment processors, and we do not store full payment card numbers.
· Communications and customer-service information, such as information you provide when you contact us, submit a form, request support, respond to a survey, participate in a promotion, or otherwise communicate with us.
· Device, usage, and internet activity information, such as IP address, browser type, device identifiers, operating system, pages viewed, referring URLs, dates and times of visits, interactions with the Services, and other diagnostic or analytics information.
· Marketing and preference information, such as your communication preferences and information about your interactions with our emails, advertisements, offers, and promotional materials.
· General location information, such as approximate location inferred from your IP address or information you provide when searching for restaurant locations, placing an order, requesting catering, or otherwise using location-related features.
· Other information you choose to provide or that we disclose at the time of collection.
We may also create or receive aggregated, deidentified, or anonymized information that does not identify you. If we combine such information with personal data so that it can reasonably identify or be linked to you, we will treat the combined information as personal data.
Sensitive Personal Data. We do not seek to collect sensitive personal data, such as racial or ethnic origin, religious beliefs, health diagnosis information, biometric data, precise geolocation, or personal data of a known child. Please do not submit sensitive personal data to us unless it is necessary for the specific interaction or service you request. For example, if you choose to provide allergy, dietary, or similar information in connection with an order, catering request, or customer-service communication, we will use that information only as reasonably necessary to respond to or fulfill your request. If we intentionally process sensitive personal data in a manner requiring consent under applicable law, we will obtain your consent before doing so.
3. How We Collect Personal Data
We may collect personal data in the following ways:
· Directly from you, such as when you place an order, purchase a gift card, join or use Wild Eggs Rewards, request catering, make a reservation, submit a contact form, communicate with us, respond to marketing, participate in a promotion, or otherwise provide information through the Services.
· Automatically when you use the Services, including through cookies, pixels, web beacons, tags, scripts, server logs, and similar technologies.
· From service providers and business partners, such as online ordering providers, point-of-sale systems, restaurant technology platforms, payment processors, gift card providers, rewards or loyalty providers, reservation or catering platforms, marketing providers, analytics providers, delivery or fulfillment partners, and other vendors that support the Services.
· From affiliates, franchisees, restaurant operators, or other related businesses, if applicable, when they provide services, process orders, administer promotions, operate restaurants, or otherwise support the Wild Eggs business.
4. How We Use Personal Data
We may use personal data for the following purposes:
· To provide, operate, maintain, and improve the Services and our related restaurant operations.
· To process and manage orders, catering requests, reservations, payments, gift card purchases, Wild Eggs Rewards activity, and related transactions.
· To create, administer, maintain, and secure accounts, rewards, and customer relationships.
· To communicate with you, including responding to inquiries, providing customer support, sending transactional messages, and providing notices about the Services.
· To send marketing communications, offers, promotions, surveys, or other information that may be of interest to you, where permitted by law and subject to your available choices.
· To personalize or improve your experience, including remembering preferences, recognizing returning users, and understanding how users interact with the Services.
· To conduct analytics, research, reporting, and business operations, and to evaluate and improve marketing and advertising effectiveness.
· To detect, prevent, investigate, or address fraud, misuse, security incidents, technical issues, or other potentially unlawful or harmful activity.
· To comply with legal obligations, respond to lawful requests, enforce our rights, defend against claims, and protect the rights, property, safety, and security of Wild Eggs, our customers, our personnel, and others.
· For any other purpose disclosed to you at the time of collection or with your consent.
5. How We Disclose Personal Data
We may disclose personal data as described in this Privacy Policy or at the time of collection. The categories of third parties to whom we may disclose personal data include:
· Affiliates and related entities, including entities that own, operate, franchise, or support Wild Eggs restaurants or related services.
· Service providers and vendors that perform services on our behalf, such as online ordering, point-of-sale systems, restaurant technology platforms, payment processing, gift cards, rewards or loyalty programs, reservations, catering, delivery or fulfillment, website hosting, cloud storage, information technology, data security, analytics, email or SMS delivery, marketing, customer support, and professional services.
· Payment processors and financial institutions to process payments, prevent fraud, and complete transactions.
· Marketing, analytics, and advertising partners, where applicable, to help us understand use of the Services, evaluate and improve marketing and advertising effectiveness, and deliver, evaluate, or improve advertising.
· Franchisees, restaurant operators, delivery partners, or catering partners, where applicable, to fulfill orders, provide services, respond to requests, and operate the Wild Eggs business.
· Professional advisors, such as attorneys, accountants, auditors, insurers, and consultants.
· Government authorities, regulators, law enforcement, courts, or other parties when we believe disclosure is necessary or appropriate to comply with law, respond to legal process, protect rights or safety, prevent fraud, or enforce our agreements, including any terms of use or other agreements on our website.
· Parties to a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale or transfer of all or part of our business, assets, equity, or brand.
· Other parties with your consent or at your direction.
We require service providers and vendors that process personal data on our behalf to use personal data only as necessary to provide services to us and in accordance with applicable contractual obligations. The categories of personal data we may disclose include contact information, account/order/rewards information, payment and transaction information, communications and customer-service information, device and usage information, marketing and preference information, general location information, and other information you choose to provide, depending on the purpose of disclosure and the services involved.
We do not knowingly sell personal data for money. However, we may disclose or make available certain device, usage, internet activity, and marketing information to analytics or advertising partners in a manner that may be considered targeted advertising or a “sale” of personal data under certain state privacy laws. Where required by applicable law, you may opt out as described in the “Your Privacy Rights” section below.
6. Cookies and Similar Technologies
We use cookies and similar technologies to operate the Services, remember preferences, support security, understand how users interact with the Services, improve our offerings, and to evaluate and improve our marketing and advertising activities.
Cookies are small files that a website places on your device. We may also use pixels, web beacons, tags, scripts, server logs, software development kits, and similar technologies to collect information about your interactions with the Services and our emails or advertisements.
Examples of cookies and similar technologies we may use include:
· Strictly necessary cookies, which are needed to operate the Services and provide requested features.
· Preference cookies, which remember your preferences and settings.
· Security cookies, which help protect the Services and detect fraud or misuse.
· Analytics cookies, which help us understand how users interact with the Services and improve them.
· Advertising cookies and pixels, which may help us evaluate marketing effectiveness and deliver, evaluate, or improve advertising, if used.
You can set your browser to refuse some or all cookies or to alert you when cookies are being sent. You may also be able to manage certain cookie preferences through a cookie banner or other cookie preference tool made available on the Services. If you disable or refuse cookies, some parts of the Services may be inaccessible or may not function properly. Third parties may also use cookies or similar technologies when you use the Services. We do not control third-party tracking technologies, and your choices regarding those technologies may be governed by the privacy policies or opt-out mechanisms offered by those third parties.
Further, we may use analytics tools, including Google Analytics, to help us understand how users interact with the Services and improve our website, marketing, and advertising activities. For more information about how Google handles information, please review Google’s Privacy Policy. You may also install the Google Analytics Opt-out Browser Add-on to prevent your activity from being made available to Google Analytics on websites that use Google Analytics.
Do Not Track and Global Privacy Control. Some browsers and browser extensions may transmit “Do Not Track” or Global Privacy Control signals. Because there is not a uniform industry or legal standard for responding to all such signals, the Services may not respond to all “Do Not Track” signals. Where required by applicable law and technically feasible, we will use reasonable efforts to honor recognized opt-out preference signals, such as Global Privacy Control, as a request to opt out of the applicable processing.
7. Your Privacy Choices
· Marketing communications. You may unsubscribe from marketing emails by following the unsubscribe instructions included in those emails. You may continue to receive transactional or service-related messages.
· Cookies. You may control cookies through your browser settings and, if available, through our cookie banner, preference tools, or other cookie controls made available through the Services. Some features may not work properly if cookies are disabled.
· Targeted advertising or sale opt-outs. If we process personal data for targeted advertising or sell personal data as those terms are defined by applicable law, you may opt out by submitting a request as described in the “Your Privacy Rights” section below or by using any applicable cookie or privacy preference tool we make available.
· Account information. If you have an account or participate in Wild Eggs Rewards, you may be able to review or update certain account information through your account settings or by contacting us.
8. Your Privacy Rights
Depending on where you live and subject to applicable law, you may have certain rights with respect to your personal data. These rights may include:
· Access. Confirm whether we process personal data about you and access that personal data.
· Correction. Request that we correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of processing.
· Deletion. Request deletion of personal data provided by you or obtained about you, subject to legal exceptions.
· Portability. Obtain a copy of personal data you previously provided to us in a portable and readily usable format, to the extent required by applicable law.
· Opt out. Opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects, where applicable.
· Appeal. Appeal our decision if we decline to act on a rights request, where applicable.
How to exercise your rights. To exercise privacy rights, please email us at marketing@wildeggs.com with the subject line “Privacy Request,” or submit a request through our contact form at https://www.wildeggs.com/contact/.
Verification. We may need to verify your identity before fulfilling your request. We will use the information you provide to verify and respond to your request. If we cannot verify your identity or authority to make the request, we may deny the request or request additional information, as permitted by law.
Response timing. We will respond to your request within the time required by applicable law. For example, under certain state privacy laws, we will respond within 45 days after receiving your request and may extend that period by an additional 45 days when reasonably necessary, with notice to you.
Appeals. If we decline to act on your request, you may appeal by replying to our response with the subject line “Privacy Appeal” or by contacting us using the method described above. We will respond to your appeal within the time required by applicable law. For example, under certain state privacy laws, we will respond to an appeal within 60 days. If your appeal is denied, you may contact your state Attorney General or other applicable regulator. Where required by applicable law, we will provide information about how to submit a complaint to the applicable Attorney General or regulator in connection with our appeal response.
Nondiscrimination. We will not discriminate against you for exercising privacy rights available under applicable law.
9. Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal data from unauthorized access, use, alteration, and disclosure. However, no website, system, transmission, or electronic storage method is completely secure, and we cannot guarantee the absolute security of your personal data. You should use care when deciding what information to send to us electronically, including by email, text, chat, or free-form fields.
10. Data Retention
We retain personal data for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or as otherwise permitted or required by law. In determining retention periods, we consider the nature of the personal data, the purposes for which it was collected or processed, our legal and business obligations, applicable limitation periods, recordkeeping needs, security and fraud-prevention needs, and whether we can achieve the relevant purpose through deidentified or aggregated information. At the end of the applicable retention period, we will delete, destroy, deidentify, or anonymize personal data in accordance with applicable law and our retention practices.
11. Children’s Privacy
We do not knowingly process personal data of a known child without consent where required by applicable law. The Services are not directed to children under the age of 13, and we do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe that a child under 13 has provided personal data to us, please contact us using the information below. If we learn that we have collected personal data from a child under 13 without required verifiable parental consent, we will take steps to delete that information as required by law.
12. Third-Party Links and Services
The Services may contain links to websites, applications, platforms, or services operated by third parties, including online ordering, point-of-sale or restaurant technology, payment, delivery, gift card, rewards, map, social media, or other third-party services. We are not responsible for the privacy practices, content, or security of those third-party services. We encourage you to review the privacy policies of any third-party services you use.
13. U.S. Operations and International Users
The Services are intended for use in the United States. If you access the Services from outside the United States or provide personal data from outside the United States, your personal data may be transferred to, stored in, and processed in the United States and other jurisdictions where our service providers operate. Those jurisdictions may not provide the same level of data protection as your location.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we update it, we will revise the “Last Updated” date above and post the updated Privacy Policy on the Services. If we make material changes to how we process personal data, we will provide additional notice where required by law, such as by posting a notice on the Services, sending an email, or obtaining consent where required. You should review this Privacy Policy periodically to stay informed about our privacy practices.
15. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise privacy rights available to you under applicable law, you may contact us at:
Wild Eggs
Attn: Marketing
1211 Herr Lane, Suite 290
Louisville, KY 40222
Email: marketing@wildeggs.com
Contact form: https://www.wildeggs.com/contact
