Wild Eggs Franchise: What Owning a Breakfast Restaurant Looks Like
The Wild Eggs Kitchen
Wild Eggs is franchising across 9 states with 19 operating locations. Here's what the franchise opportunity actually involves including territory, candidate profile, support, and why the breakfast category is the right place to build right now.
The breakfast and brunch category is one of the best-performing segments in full-service restaurants. Day-part exclusivity, open until 3 PM at the latest only, removes several of the most complex operational challenges in food service: no late-night staffing, no dinner rush management, no full bar program. The tradeoff is a revenue ceiling at 2 PM, but the daytime-only model makes it easier to run well consistently.
The breakfast category grew approximately 11.6% in 2025 in the breakfast-and-lunch FSR segment (Technomic). That's not a trend. That's a structural shift.
Wild Eggs has been operating in this category since 2007.
The Franchise Opportunity
Territory: Wild Eggs is currently franchising in Kentucky, Indiana, Ohio, Alabama, Georgia, North Carolina, South Carolina, Tennessee, and West Virginia.
Multi-unit development: The preferred model is multi-unit development agreements. Franchisees like Travis Hall, who signed a 4-store Lexington deal in April 2024, are the example. Local operators with market knowledge and a long-term commitment.
Operations support: Franchisees receive full training from the Wild Eggs operations team, led by co-founder JD Rothberg, who returned as SVP of Operations in 2024 specifically to lead franchise quality standards.
Brand infrastructure: 19 operating locations, tested menu, established supplier relationships, and a PE-backed parent company with capital available for growth. Franchisees are working with 18 years of refinement already in place.
Who Wild Eggs Is Looking For
Not passive investors. Wild Eggs wants hands-on operators, people who want to be present in their community, who care about the hospitality side of the business, and who have the background to manage a scratch kitchen.
Multi-unit experience is preferred but not required. Restaurant operations, hospitality management, or food service experience puts candidates in the strongest position.
Columbus and Dayton: The Ohio Expansion
Wild Eggs is opening company-operated locations in Columbus and Dayton, Ohio in 2026. These are brand anchors for the Ohio market. Franchisees coming into adjacent Ohio markets will have a corporate presence already established.
Franchise information and development contacts are at wildeggsfranchising.com.
How do I franchise a Wild Eggs?
Wild Eggs franchise inquiries start at wildeggsfranchising.com. The brand prefers multi-unit development agreements with experienced restaurant operators. Territory is available across nine states: Kentucky, Indiana, Ohio, Alabama, Georgia, North Carolina, South Carolina, Tennessee, and West Virginia. The first franchise deal closed in April 2024.
What states can I open a Wild Eggs franchise?
Wild Eggs franchise territory is available in nine states: Kentucky, Indiana, Ohio, Alabama, Georgia, North Carolina, South Carolina, Tennessee, and West Virginia. Multi-unit development agreements are the preferred structure. Territory availability and inquiry information is at wildeggsfranchising.com.
What is the Wild Eggs franchise investment?
Wild Eggs franchise investment details including franchise fees, royalty structure, and estimated build-out costs are available through the Wild Eggs franchise disclosure document (FDD). Initial inquiries are at wildeggsfranchising.com. Wild Eggs targets experienced multi-unit operators over single-unit first-time franchisees.
Who supports Wild Eggs franchisees?
Wild Eggs franchisees are supported by co-founder JD Rothberg, who returned as SVP of Operations in 2024 specifically to lead franchise quality. Franchisees receive full operational training, supplier relationship onboarding, and ongoing kitchen standards oversight from the team that built the brand over 17 years.
Is Wild Eggs a good franchise opportunity?
Wild Eggs is an 18-year-old breakfast and brunch brand with 19 locations, PE backing from PG Growth Opportunities, co-founder operational oversight, and a breakfast category growing at approximately 11.6% annually (Technomic). The first franchise deal closed April 2024 with two Lexington, KY locations already open. Details at wildeggsfranchising.com.
