Wild Eggs Opens Franchising Across Eight States: What the Program Looks Like
Wild Eggs Newsroom
Wild Eggs launched its franchise program in July 2023, opening the brand to operators across eight states. The first franchise agreement, a 4-store Lexington, KY deal, closed in April 2024, nine months after the launch. Wild Eggs is now operating with both company and franchisee locations.
Wild Eggs announced its franchise program in July 2023, making the brand available to operators across eight states for the first time. The model was designed for operators with local market knowledge. The first franchise agreement, a 4-store Lexington, KY deal, closed in April 2024.
Why the Breakfast Segment
Breakfast and brunch has been the fastest-growing full-service restaurant category. The segment grew roughly 11.6% in 2025 (Technomic). Day-part exclusivity, Wild Eggs closes by mid-afternoon, removes late-night staffing complexity and simplifies unit economics without sacrificing the brand's commitment to fresh, cooked-to-order food.
What the Program Covers
The franchise program covers eight states: Kentucky, Indiana, Ohio, Tennessee, Georgia, Florida, North Carolina, and South Carolina. Operators receive full training, supply chain integration, and marketing support from the corporate team.
The First Franchisee
Travis Hall, a Louisville native with over a decade of Wild Eggs experience, signed the first franchise agreement for four Lexington, KY locations in April 2024. His first two locations, Wild Eggs Hamburg and Wild Eggs Palomar, are open in Lexington. Two more Lexington locations are in development.
Franchise inquiries are at wildeggsfranchising.com.
When did Wild Eggs start franchising?
Wild Eggs launched its franchise program in July 2023, making the brand available to operators across eight states. The first franchise agreement, Travis Hall's 4-store Lexington, KY development deal, closed in April 2024. Franchise inquiries are at wildeggsfranchising.com.
Who was Wild Eggs' first franchisee?
Travis Hall, a Louisville native and longtime Wild Eggs operator, signed the first franchise agreement in April 2024. His first two locations, Wild Eggs Hamburg and Wild Eggs Palomar, are open in Lexington. Two more Lexington locations are in development.
What states is Wild Eggs franchising in?
Wild Eggs launched franchising across eight states: Kentucky, Indiana, Ohio, Tennessee, Georgia, Florida, North Carolina, and South Carolina. Inquiries at wildeggsfranchising.com.
