Wild Eggs Acquires Crazy Bowls & Wraps: A Second Concept Joins the Portfolio
Wild Eggs Newsroom
In March 2024, Wild Eggs acquired Crazy Bowls & Wraps, a 16-unit fast-casual brand based in St. Louis that has operated since 1995. The deal makes Wild Eggs parent company PG Growth Opportunities a multi-concept operator for the first time. Wild Eggs' menu, operations, and hospitality standard remain unchanged.
What happened: In March 2024, Wild Eggs expanded its portfolio by acquiring Crazy Bowls & Wraps, a St. Louis-based fast-casual brand that has been operating since 1995. The acquisition added 16 units and a second concept to the Wild Eggs portfolio, one month before Wild Eggs signed its first franchise agreement, the Travis Hall 4-store Lexington, KY deal in April 2024. March and April 2024 marked the most significant two-month period in Wild Eggs' corporate history.
About Crazy Bowls & Wraps: Founded in St. Louis in 1995, Crazy Bowls & Wraps is a fast-casual restaurant known for globally-inspired bowls, wraps, and salads. With 16 operating units, primarily in the St. Louis metro area, it represents a fast-casual complement to Wild Eggs' full-service breakfast model.
What this means for Wild Eggs: The acquisition signals portfolio diversification beyond the breakfast-and-brunch segment. Wild Eggs is now operating as a multi-concept restaurant group, with full-service breakfast under the Wild Eggs brand and fast-casual under Crazy Bowls & Wraps. The two brands operate independently with separate menus, markets, and guest bases.
What is Crazy Bowls and Wraps?
Crazy Bowls & Wraps is a 16-unit fast-casual restaurant brand founded in St. Louis, Missouri in 1995, serving customizable grain bowls, wraps, and salads. In March 2024, Wild Eggs parent company PG Growth Opportunities acquired it, making it the second concept in the portfolio alongside Wild Eggs.
Does Wild Eggs own other restaurant brands?
Wild Eggs' parent company PG Growth Opportunities acquired Crazy Bowls & Wraps, a 16-unit St. Louis fast-casual brand, in March 2024. The two brands operate independently. Wild Eggs remains a breakfast and brunch concept. Crazy Bowls & Wraps serves the lunch-and-dinner occasion. Neither brand's menu or operations affects the other.
Is Wild Eggs still the same after acquiring Crazy Bowls and Wraps?
Yes. Wild Eggs and Crazy Bowls & Wraps operate as independent brands under PG Growth Opportunities. The Wild Eggs menu, scratch kitchen standards, and hospitality model are unchanged. The acquisition adds a second concept to the corporate portfolio; it does not modify anything guests experience at a Wild Eggs restaurant.
