Wild Eggs Acquired by PG Growth Opportunities: What the Deal Means for the Brand
Wild Eggs Newsroom
In January 2023, Wild Eggs was acquired by PG Growth Opportunities, a Miami-based private equity firm focused on emerging restaurant brands. Andy Abbajay was named CEO. The deal closed with 15 locations operating across Kentucky, Indiana, and Ohio, and a clear mandate: accelerate the brand without losing what made it work.
PG Growth Opportunities acquired Wild Eggs in January 2023. The brand had 15 locations, was profitable, and had never compromised on kitchen standards. The acquisition was about acceleration.
PG Growth brought in Andy Abbajay as CEO. Wild Eggs launched its franchise program six months later. The first agreement, Travis Hall's 4-store Lexington deal, closed April 2024. Four more locations opened between 2024 and 2026.
PE acquisitions in this category usually mean menu consolidation and slower standards. Wild Eggs went the other direction. The menu expanded. The brand acquired Crazy Bowls and Wraps in late 2024. Co-founder JD Rothberg returned as SVP of Operations to lead franchise quality personally.
The scratch kitchen standard has not changed. Every dish is made to order. The hollandaise is fresh. The cast iron cinnamon roll is baked to order. A guest today gets what a guest got in 2007.
Who owns Wild Eggs?
Wild Eggs is owned by PG Growth Opportunities, a Miami-based private equity firm that acquired the brand in January 2023. Prior to that, Wild Eggs was backed by Pakota Capital Partners beginning in 2015. The brand was founded in 2007 by JD Rothberg and Shane Hall in Louisville, KY. The PE acquisition accelerated the brand, it did not change what guests experience at the table.
