Wild Eggs

According to “Blogs and Military Information Strategy,” a 2006 report written for U.S. Special Operations Command: “Hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering.”

The report introduces the military audience to the “blogging phenomenon,” and lays out a number of ways in which the armed forces — specifically, the military’s public affairs, information operations, and psychological operations units — might use the sites to their advantage:

Information strategists can consider clandestinely recruiting or hiring prominent bloggers or other persons of prominence… to pass the U.S. message. In this way, the U.S. can overleap the entrenched inequalities and make use of preexisting intellectual and social capital. Sometimes numbers can be effective; hiring a block of bloggers to verbally attack a specific person or promote a specific message may be worth considering. On the other hand, such operations can have a blowback effect, as witnessed by the public reaction following revelations that the U.S. military had paid journalists to publish stories in the Iraqi press under their own names. People do not like to be deceived, and the price of being exposed is lost credibility and trust.

An alternative strategy is to “make” a blog and blogger. The process of boosting the blog to a position of influence could take some time, however, and depending on the person running the blog, may impose a significant educational burden, in terms of cultural and linguistic training before the blog could be put online to any useful effect. Still, there are people in the military today who like to blog. In some cases, their talents might be redirected toward operating blogs as part of an information campaign. If a military blog offers valuable information that is not available from other sources, it could rise in rank fairly rapidly.

Full story at Wired.
Via Crooks and Liars.

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