Wild Eggs

American publicist Edward L. Bernays was one of the engineers of the Cold War. Among other things, he perfected the technique of manufacturing a distant but ever-threatening enemy and then creating a constant state of fear by generating false news reports that endlessly re-stated and exaggerated the threat.

It worked well in the 1950s and sadly, it appears to be working quite well today…

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. . . . In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons . . . who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.” - Edward L. Bernays

Edward Bernays, United Fruit and The 1954 Coup In Guatemala

The above clip is an excerpt from “The Century of the Self”, a MUST SEE documentary about the origin and history of modern propaganda/public relations.

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