Wild Eggs

Mankind to be Represented in Space by Doritos Ad

03.07.08 | Comment?

The advertisement will be targeted at part of the Ursa Major constellation, a zone astronomers believe contain the conditions for life. Doritos obviously thinks the predicted inhabitants of Ursa Major are “extreme” enough to handle colored flavor dusted tortilla chips and will not blow us up for bombarding their planets with unwanted advertising for a product that doesn’t exist there.

This isn’t the first time advertisements have been broadcast into the cosmos; TV broadcast signals have been slipping into the cosmos since I Love Lucy. It is, however, the first time a company has actually tried to broadcast their commercials directly into space.

Full story at Environmental Graffiti…

The publicity stunt is one more way for Doritos to hype their product and one more humiliation for astronomers, many of whom are desperately searching for funding as observatories face closure in the face of government budget cuts.

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